NEW ARRIVALS
-
Classic Essential Black Tee
Vendor:My StoreRegular price $55.00 USDRegular priceUnit price per -
Classic Essential White Tee
Vendor:JOLE ATHLEISURERegular price $55.00 USDRegular priceUnit price per -
Essential Rolled Hem Black Tee
Vendor:JOLE ATHLEISURERegular price $55.00 USDRegular priceUnit price per -
Essential Rolled Hem White Tee
Vendor:JOLE ATHLEISURERegular price $55.00 USDRegular priceUnit price per
DESIGNED WITH PURPOSE
-
OUR SHIRTS
Our shirts didn't happen overnight. They've been developed, tested, and refined over 3 years. Proudly designed and sourced in the U.S., then expertly assembled just across the border in Mexico. We've paid attention to every detail from fabric fit to deliver a t-shirt that actually works for the perfect everyday essential.
-
OUR SIZING
While traditional shirts size up in every direction, ours don't. We keep the neckline, sleeve length, and hem length consistent, because larger sizes don't need bigger necks, longer sleeves or droopier hems. Instead, we adjust the width by an inch from side to side, creating a balanced fit across sizes offered from S to XXL.
-
OUR MISSION
We created this t-shirt as a response to the clutter of fast fashion and the lack of thoughtful essentials. Inspired by a lifestyle rooted in movement, intention, and ease, our tees are designed to go everywhere you go. Whether you're catching flights, winding down, or stepping into your daily routine.
By focusing on quality, fit, and function, we offer a refined staple that simplifies your wardrobe while elevating your everyday. Luxury should feel effortless, even on your most ordinary days.
JOLE ORIGIN
-
FOUNDER'S STORY
It started with a closet full of clothes and nothing to wear. I had spent years thrifting, collecting, consuming more than I needed. Eventually, I purged everything starting with my closet, my lifestyle, my values and decided to build a minimalist wardrobe from the ground up.
That process taught me something important: the perfect shirt is hard to find, especially shopping for a size small where the neck fits great but the body doesn't, and a size large body fits great but the neck size is way too big. Most tees weren’t made with proportions in mind. So I designed one.
What began as a personal shift turned into this brand. Our shirts we're made to fit the neck, sleeve, and shirt length consistently throughout all sizes. Made from 100% premium cotton that feels just as good as it looks. No loud logos, just thoughtful design that fits right, wears well, and lasts.
-
INFLUENCER PROGRAM
ApplyWe're currently seeking individuals to represent the brand in an authentic, refined way. We're looking for men with a distinct sense of style. Creators and storytellers who embody modern luxury, thoughtful digital presence and strong visual aesthetic. Whether you're a seasoned content creator or someone whose presence speaks louder than numbers, we value intention over influence.
REPRESENT INTENTION MADE FOR YOU
Apply below to join our model and influencer network and receive a discount code made for you and your followers.
